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Albion have sought to allay concern among some supporters by providing clarity in a fresh clause in their newly-released 2024/25 season tickets.

Wednesday’s season ticket launch was largely met in positive fashion by fans acknowledging a fair pricing structure despite rises in adult, senior and disabled costs the club described as “unavoidable”.

But a sub-section of the update came with a warning on non-attendance as Albion look to ensure those who have purchased season tickets do not go weeks or months on end without attending the game. The club said non-attendance damages the potential of creating the best possible atmosphere at The Hawthorns and denies other fans an opportunity to attend.

It has been the case over the years that match attendance details, which include all season ticket holders, do not tell the story of those through the turnstiles on the day.

As a result, Albion initially stated that if season tickets go unused for five fixtures they could be subject to cancellation. The club added they would be sensitive to each case with communication to understand reasons for non-attendance.

It led to elements of confusion with some supporters fearful they could be punished for genuine, unavoidable reasons at not attending, among them ill health, family matters, work or school commitments particularly for midweek night matches and relatively late fixture changes due to Albion’s regular television slot.