Bowman, who drives the No. 48 Chevy for Hendrick Motorsport, is sponsored by Ally. Every year – or at least in the past few years – the company has wrapped his Bowtie in a Pride month paint scheme. I’m talking rainbows and butterflies and shapes – the whole nine yards.

Yesterday, in a since-deleted Twitter post – although it’s still live on their Instagram story, so I know it’s real – Ally unveiled Bowman’s Pride scheme for Sunday’s race.

And, in a shocking twist, it angered some NASCAR fans – not because the subject is obviously a controversial one for NASCAR fans, but because some believed the scheme just wasn’t gay enough.

What did Darrell Waltrip and Larry Mac once famously say? Have you ever? No, I have never. 

Hilarious. And by the way, that last comment is 100% true. I’m all for that one. Either go all in or stay out entirely. You see, you can’t just dip your toe in Pride month. No sir. Doesn’t work like that.

You either have to paint your entire yard rainbow colors, or you have to hang endless Trump and “Back The Blue” signs along the ferns. No in between. No half-measures. All gas, no brakes in June, baby!

Look, I really don’t care what scheme Alex Bowman runs. Seriously, I don’t. I think it’s all a little virtue-signaling and pandering, but that’s most things in 2024. Corporations are so scared of the outrage mob – even if they really don’t exist – that they will do anything to stay un-canceled.