November 25, 2024

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For the better part of a year, a small group of representatives from the Twins and Nike worked to come up with ideas to best encapsulate Minnesota.

Ultimately, they landed on lakes: the lakes that bond us, the lakes that provide for us, the lakes that are so critical to life in the state.

On Monday, the Twins unveiled their City Connect jerseys, which they will wear for the first time on Friday against the Oakland Athletics, and used their new uniform set to pay homage to Minnesota’s 10,000 lakes.

“We wanted to tell the story of our state,” Twins vice president of brand marketing Heather Hinkel said, opting for that over a more city-themed uniform.

The jerseys are different shades of blue — when you look at bodies of water, you’ll see multiple hues, with a sublimated pattern on the tops representing the water’s ripples.

Pops of yellow are scattered throughout the jersey, which Hinkel said represents the sun, which “brings us out to the lake and brings us out together.” A light pink is also woven into the piping, which, along with the yellow, is supposed to reflect the colors you might see when the sun sets over a lake.

“I just like being different. Over just navy blue, red, white. Let’s bring in a little bit of yellow. It’s different,” veteran
Twins center fielder Byron Buxton said. “I know it’s got a little bit of pinkish in it. That’s cool. Just to bring out different colors, for me, that’s something fun.”

The font on the jersey, both on the front in the “MN,” logo, which features the North Star in between the two letters, and on the back, curve together like the waves in lakes and rivers.

A logo of the loon, the state bird, with baseball stitches for eyes adorns one sleeve, and on bottom of the jersey and the hat it reads “10,000 Lakes,” in capitalized letters.

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