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INDIANAPOLIS — Another addition to NASCAR’s Cup Series will come into play beginning with the start of the 2025 season come February.
During a press conference Saturday at Indianapolis Motor Speedway, Cole Custer announced his return to NASCAR’s top division with Haas Factory Team.
The 26-year-old racer from Ladera Ranch, California, will drive the No. 41 Ford Mustang Dark Horse with sponsorship from Haas Automation and HaasTooling.com. It was also announced that Haas Factory Team will have a technical alliance with RFK Racing and receive additional support from Ford Performance.
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“Cole has represented Haas Automation for more than half his life and he’s delivered results every step of the way. He just wins, and he’s proven that repeatedly,” said Gene Haas, founder and president of Haas Automation and the owner of Haas Factory Team, in a statement.
“On his way to winning the Xfinity Series championship last year, Cole carved out an identity for himself, on the track and off. He brings home trophies and he races people clean. He’s earned a lot of respect from his peers, and he’s a genuine personality whose hard work resonates with our customers.
“The NASCAR Cup Series is tough, but Cole is coming back wiser and tougher. We’re very happy to have him in our colors and in our race car.”
Custer first won for Haas Automation nearly 13 years ago when he earned the 2011 USAC National Focus Young Guns Championship. In the 22 victories he has earned since across the NASCAR K&N Pro Series, ARCA Menards Series, NASCAR Craftsman Truck Series, Xfinity Series and Cup Series, all have come while representing Haas Automation.