West Brom strike record-breaking deal with Leeds chiefs…

Everton have confirmed a deal that would see current Leeds United sponsor Red Bull be named the club’s new ‘Official Energy Drink Partner’.

The energy drink conglomerate was made Leeds’ front-of-shirt sponsor at the beginning of the season in a deal that would seem them take a minority ownership stake in the West Yorkshire club.

Branding will be strewn across bottle carriers, bottle coolers, and ice boxes at Everton’s Finch Farm training complex, as well as at home and away fixtures.

No figures have been disclosed but as part of the multi-year agreement, which will not only cover the club’s historic final season at Goodison Park but the move to their new 52,888 capacity stadium, Red Bull will benefit from the opportunity to promote their brand globally across the club’s physical and online channels.

Football Insider understands it is a record-breaking deal of its kind in terms of finances for the Blues.

The company has had its hand in football since 2005 when it purchased Austrian club FC Salzburg and rebranded it 2005 to Red Bull Salzburg.