he 2024 Olympics in Paris has officially wrapped following two weeks of excitement, controversy, outrage and plenty of viral moments. It’ll be a long four years until the next Summer games – Los Angeles 2028 – which was officially announced with much fanfare at the Paris closing ceremony as Mission Impossible star Tom Cruise pulled off some death-defying stunts over the Stade de France.
For many Olympians, the end of the 2024 Games means a return to normal life, juggling regular jobs while training and trying to stay afloat financially. Unfortunately, there are no cash prizes to be won at the Olympics and the biggest sponsorship deals only go to the most elite performers. Instead, many athletes use the Games as a platform to increase their profiles and turn these into potential endorsements and income streams.
On the flipside, plenty of athletes who participated at the Paris Games are already world famous with mega fortunes in the bank. So who’s making the most millions – and how are they doing it?
