The Chicago Bears Deliver Some Classic Super Bowl Commercials

By [Your Name]

February 7, 2025

Every year, the Super Bowl isn’t just about football—it’s also about the commercials. With millions of viewers tuning in from around the world, brands spend millions of dollars crafting unforgettable advertisements to entertain, inspire, and make audiences laugh. This year, the Chicago Bears stole the show with some truly classic Super Bowl commercials, delighting fans with a mix of humor, nostalgia, and team pride.

A Super Bowl Ad Tradition

Super Bowl commercials have become as iconic as the game itself. Every year, companies roll out their biggest and best ad campaigns, hoping to leave a lasting impression. For teams like the Chicago Bears, who have one of the most passionate fan bases in the NFL, these commercials provide an opportunity to connect with their audience in an unforgettable way.

This year, the Bears didn’t disappoint. From hilarious throwback references to emotional storytelling, their commercials tapped into the hearts of fans while also making a strong cultural impact.

Breaking Down the Commercials

The Bears launched a series of commercials during the Super Bowl, each capturing a different theme. Whether it was comedy, nostalgia, or heartfelt storytelling, every ad had something unique to offer.

1. The “Superfan Reunion” – A Nostalgic Throwback

One of the most talked-about commercials of the night was the Bears’ Superfan Reunion ad, which brought back the legendary Saturday Night Live “Da Bears” superfan sketch. The ad featured classic characters like Bob Swerski, played by George Wendt, and other familiar faces, all sitting at their favorite Chicago restaurant, chowing down on deep-dish pizza while talking about their beloved Bears.

The commercial included funny one-liners about how “Da Bears” are always the greatest team, no matter the record, and how they could still beat the best teams—even if they had to call in Mike Ditka to suit up. The nostalgia factor was through the roof, and longtime Bears fans loved every second of it.

Social media erupted after the commercial aired, with fans celebrating the return of their favorite SNL skit. Many younger viewers who had never seen the original skit before were introduced to an important piece of Bears pop culture.

2. Justin Fields’ “Hero’s Journey” – A Heartfelt Tribute to Hard Work

While humor played a big role in the Bears’ commercial lineup, they also delivered an emotional ad featuring quarterback Justin Fields. The ad, titled Hero’s Journey, told the story of Fields’ rise from his college days to becoming the leader of the Chicago Bears.

The commercial featured clips of Fields training in the harsh Chicago winter, pushing sleds through the snow and throwing passes in sub-zero temperatures. Flashbacks showed his struggles, from being doubted in the draft to battling adversity early in his career.

Narrated by a young Bears fan watching from the stands, the commercial painted Fields as the ultimate Chicago underdog—gritty, determined, and never backing down from a challenge. The ad ended with the phrase:

“Chicago’s QB. Chicago’s Grit. The story’s just beginning.”

The powerful storytelling left fans emotional, and many took to social media to share how inspired they were.

3. The “Monsters of the Midway” Come to Life

One of the most visually stunning ads of the night was the Bears’ Monsters of the Midway commercial. In this ad, Chicago’s legendary defensive history was brought to life in an action-packed cinematic sequence.

The commercial opened with a regular Bears game at Soldier Field, but suddenly, the stadium lights flickered, and storm clouds rolled in. As a booming voice narrated the history of the “Monsters of the Midway,” legendary Bears players appeared in dramatic fashion—Brian Urlacher, Richard Dent, Mike Singletary, and even a CGI-enhanced version of Walter Payton.

The ad showcased a fictionalized game where these legends teamed up with current Bears stars like Tremaine Edmunds and Jaylon Johnson to take on a rival team. The action was intense, with players leaping over defenders, making impossible tackles, and showing the kind of hard-nosed defense that made Chicago famous.

The commercial ended with the tagline:

“Once a Monster, Always a Monster.”

Fans absolutely loved the ad, praising its high production value and how it honored Bears history while connecting with the present. Many even said it felt like a trailer for a blockbuster movie.

Why These Commercials Mattered

The Bears’ commercials were more than just fun ads—they were a statement. They reminded the world that Chicago football is about tradition, toughness, and an unwavering belief in the team.

Over the years, the Bears have had their ups and downs, but their dedicated fanbase remains one of the most loyal in the NFL. By combining humor, nostalgia, and emotion, the team strengthened its bond with fans while appealing to a wider audience.

These commercials also highlighted key themes that resonate with Chicagoans:

• Resilience: Justin Fields’ story mirrored the grit of the city itself.
• Legacy: The Monsters of the Midway commercial honored the greats of the past.
• Community: The Superfan Reunion ad celebrated the culture and humor of Bears fandom.

Social Media Reactions

As soon as the commercials aired, social media lit up with reactions from fans, celebrities, and even rival teams.

• “The Bears just won the Super Bowl of commercials. Absolute classics.” – @ChicagoSportsFan
• “Seeing the ‘Da Bears’ guys back together was everything I needed tonight!” – @NFLMemes
• “That Monsters of the Midway commercial should be turned into a movie. I’d watch it 100 times.” – @GridironFilms

Even other teams took notice. The Green Bay Packers’ official account jokingly tweeted:

“Great commercials, Chicago. Now let’s see if you can win on the field too.”

The Bears’ official response?

“We’re working on that. In the meantime, enjoy watching our ads from the couch.”

The Future of Bears Super Bowl Commercials

With the success of these commercials, it’s likely the Bears will continue to be a force in Super Bowl advertising in the years to come. Teams rarely produce commercials like this, but the Bears proved that a football franchise can make just as big of an impact off the field as it does on it.

Looking ahead, it wouldn’t be surprising if the Bears expanded on these themes. Maybe a full-length documentary on Chicago football culture? A comedy series featuring the Da Bears superfans? The possibilities are endless.

Final Thoughts

The Chicago Bears may not have played in this year’s Super Bowl, but they certainly dominated the commercial breaks. Their ads blended humor, emotion, and history, making them some of the most memorable moments of the night.

As fans continue to rewatch and share these commercials, one thing is clear—no matter what happens on the field, the Bears know how to win over an audience. And who knows? Maybe next time they’ll be playing in the big game instead of just stealing the spotlight in the ads.