March 16, 2025

**Florida Gators Women’s Basketball Head Coach Kelly Rae Finley Signs Landmark 10-Year Contract Extension**

In a move that solidifies her commitment to the Florida Gators women’s basketball program, head coach Kelly Rae Finley has signed a landmark 10-year contract extension, ensuring her leadership and vision will continue to guide one of the most promising programs in college basketball. The deal underscores not only Finley’s exceptional contributions to the program but also the Gators’ long-term ambition to build a sustained, elite presence in the world of women’s college basketball.

### A Vision for Long-Term Success

Kelly Rae Finley took the reins of the Florida Gators women’s basketball team in 2021, inheriting a program that was in transition. Despite the challenges, Finley demonstrated an innate ability to motivate, develop talent, and build a culture of excellence. During her tenure, she led the Gators to significant improvements on both ends of the floor, developing a competitive team that achieved great success in the Southeastern Conference (SEC) and on the national stage.

The decision to offer Finley such a significant extension speaks to the high regard in which she is held by Florida athletics officials, players, and the broader Gators community. The contract extension not only reflects her success in her first few years as head coach but also aligns with the university’s long-term commitment to women’s sports, particularly basketball.

“I am truly honored to continue leading this incredible program,” Finley said in a statement following the announcement. “We have laid a strong foundation, and I’m excited about the future of Gators basketball. This is a team-first program, and I’m grateful for the trust the administration has placed in me to help take it to new heights. We’re building something special, and I can’t wait to see what we accomplish together.”

### The Growth of the Gators Program Under Finley

When Finley took over as the Gators’ head coach, the program was in a period of rebuilding. Her first season at the helm saw the Gators make significant strides, with the team improving in almost every statistical category and showing flashes of brilliance that indicated a promising future. However, it was in her second season that Finley’s leadership truly began to shine. The Gators finished with a strong record, consistently ranked among the top teams in the SEC, and secured a spot in the NCAA tournament—a critical milestone that demonstrated the team’s readiness to compete at the highest levels of women’s college basketball.

Under Finley’s watch, the program has seen key players develop into stars, with several individuals earning All-SEC honors and national recognition. The coach’s emphasis on player development, both on and off the court, has resulted in not only improved individual performances but also a deeper team chemistry that has been vital in closing out tight games and building momentum throughout the season.

Finley’s success is also evident in the Gators’ increased national profile. Florida has become a program that can compete with the best of the best, consistently earning recognition as one of the top teams in the country. Her ability to recruit elite talent has been a key driver of this growth, as she has brought in a mix of experienced transfers and top-tier high school players who have elevated the Gators’ skill level and competitiveness.

Additionally, Finley’s focus on instilling a strong work ethic and team-first mentality has created an environment where players are encouraged to push one another to be their best, both in practices and in games. This culture shift has been pivotal in Florida’s ascent in the highly competitive SEC, a conference known for its intense basketball rivalry and high level of competition.

### A Strong Support System

The contract extension also reflects the strong partnership between Finley and the university’s athletic department. Florida’s athletic director, Scott Stricklin, expressed his excitement over the deal, emphasizing Finley’s impact on the program and her vision for its future.

“Kelly Rae Finley has done an outstanding job leading our women’s basketball program,” Stricklin said. “Her ability to develop talent, build a winning culture, and elevate the profile of the program both regionally and nationally is unmatched. We are thrilled that she has committed to continue her work here at Florida for many years to come. This contract extension is a clear indication of our confidence in Kelly and the direction of Gators basketball.”

The university’s commitment to Finley is equally indicative of its broader dedication to women’s sports. With increasing visibility and investment in women’s athletics across the country, the University of Florida has emerged as a leader in fostering a winning environment for its women’s sports teams. The Gators’ women’s basketball program, under Finley, has become a key part of that vision.

### Looking Ahead: Building a Legacy

With the extension secured, Finley now has the opportunity to further solidify her legacy at Florida and in women’s college basketball. As the program continues to rise, the Gators will look to build upon the momentum they’ve established and consistently compete for SEC championships and NCAA tournament berths. The long-term nature of the deal also provides the stability needed to recruit and develop talent that will keep Florida among the nation’s elite programs.

Finley has already demonstrated her ability to adapt and evolve, finding ways to succeed in a constantly changing landscape. Her leadership style, which emphasizes inclusivity, respect, and discipline, has created an environment where players feel valued and motivated to reach their full potential.

In the coming years, the Gators will have the chance to establish a dynasty under Finley’s stewardship, with the coach’s eye for talent and strategic approach to game management setting the team up for sustained success. As Finley continues to develop her coaching acumen and implement her long-term vision, there is no doubt that Florida will remain a force to be reckoned with in women’s college basketball.

### Conclusion

Kelly Rae Finley’s 10-year contract extension is more than just a reward for her success thus far—it is a testament to the trust and confidence the University of Florida has in her ability to continue leading the women’s basketball program to new heights. As the Gators prepare to compete at the highest levels for years to come, Finley’s leadership will remain at the heart of their journey. With her dedication, vision, and passion for the game, she is poised to leave a lasting legacy at Florida, shaping the future of women’s college basketball for years to come.

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