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“I’m coming back to redeem the reputation of the team” – Following Las Vegas Raiders’ announcement of Howie Long as…
“I’m Coming Back to Redeem the Reputation of the Team”: Howie Long Returns to the Raiders in a Surprising Role
In a move that sent shockwaves across the NFL landscape, the Las Vegas Raiders have announced the return of Hall of Famer and team legend Howie Long. But this isn’t just another ceremonial reunion. Long is stepping into a far more hands-on and influential role than many expected — taking on a newly-created executive position focused on culture-building, team development, and football operations strategy.
At a press conference held at Allegiant Stadium, Long, now 65, took the stage in front of a packed room of media, fans, and former teammates. Dressed in a sharp black suit with a silver tie — a subtle nod to the franchise’s iconic colors — he opened with a message that resonated deeply with the Raider Nation.
“I’m not just coming back to shake hands and relive the glory days,” Long said. “I’m coming back to redeem the reputation of this team — a team I gave everything to, a team that deserves to be feared and respected again.”
A Legend Returns
Howie Long is no stranger to the Raiders faithful. Drafted in the second round of the 1981 NFL Draft, Long quickly became the face of a fearsome Raiders defense. A dominant force on the defensive line, he spent his entire 13-year career with the franchise, helping them capture a Super Bowl XVIII title and earning eight Pro Bowl selections.
Since retiring in 1993, Long has been a familiar face on television as a respected NFL analyst. However, he had largely remained outside the inner workings of professional football teams — until now.
According to Raiders owner Mark Davis, the decision to bring Long back wasn’t just about nostalgia. It was about real change.
“We’re tired of mediocrity. We’re tired of watching other teams define excellence while we chase it,” Davis said. “Howie Long embodies what it means to be a Raider — toughness, intelligence, pride. He’s not just a symbol of our past; he’s a catalyst for our future.”
A New Role with Real Power
While some initially speculated Long might return in a ceremonial capacity or as a brand ambassador, the Raiders clarified that his new title — Senior Executive Vice President of Football Culture and Identity — comes with significant responsibility.
Long will work alongside GM Tom Telesco and head coach Antonio Pierce to evaluate team operations, improve locker room dynamics, and restore the aggressive, winning mentality that once defined the franchise.
Sources close to the team say Long’s voice will be influential in player acquisition, leadership development, and even draft strategy. While he won’t replace the GM or head coach roles, Long’s insight will directly shape the long-term vision of the team.
“This isn’t about making noise,” Long said. “It’s about making impact. The Raiders used to have a mystique — a fear factor. We were rebels with purpose. Somewhere along the line, we lost that edge. I’m here to bring it back.”
A Culture in Need of Repair
The Raiders’ recent history has been rocky, to say the least. Multiple coaching changes, underwhelming draft classes, and inconsistent quarterback play have left the team spinning its wheels. Despite boasting elite talents like Maxx Crosby and Davante Adams, the Raiders have failed to consistently contend in the highly competitive AFC West.
Long’s arrival seems to be part of a broader cultural reset. New head coach Antonio Pierce, a former linebacker with a no-nonsense attitude, is widely respected for his leadership and relatability with players. Now, with Long backing him up in the front office, there’s a clear message being sent: the Raiders are going back to their roots.
“There’s no more room for complacency,” Long stated firmly. “When you wear that silver and black, it’s not just a jersey — it’s a legacy. And I’ll be damned if we let that legacy fade.”
Fan Reaction and League Response
The announcement has energized a fan base that has been craving accountability and direction. Social media lit up with excitement as Raider Nation welcomed back one of its own.
“This is the best move the franchise has made in a decade,” wrote one fan on X (formerly Twitter). “Howie Long IS the Raiders.”
Even former players weighed in. Charles Woodson, another Raiders legend, posted: “Welcome back, Howie. Let’s bring the darkness back to the league.”
Around the NFL, Long’s return has sparked curiosity. While it’s rare to see former players enter executive roles without prior front office experience, there’s widespread respect for Long’s football IQ and leadership ability.
ESPN analyst Mina Kimes remarked, “Howie Long might not have worked in a front office before, but he’s been inside this game for over 40 years. If anyone can help reestablish the Raiders’ identity, it’s him.”
What Comes Next?
With the NFL Draft looming and offseason workouts beginning, Long’s influence will be tested early. Sources say he’s already been involved in pre-draft meetings, advocating for players who embody toughness, discipline, and high football character.
In addition, the Raiders are expected to roll out several internal initiatives to foster a stronger team identity — including mentorship programs led by former players, leadership training sessions, and weekly “Raider Way” meetings aimed at reinforcing core values.
“You don’t rebuild a dynasty overnight,” Long said. “But you start with belief, purpose, and pride. And you never back down.”
For the Raiders, the hope is that Long’s return will usher in a new era — one built on tradition, intensity, and the kind of no-excuses mindset that once made them the most feared team in football.
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