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The value of streaming rights for Pakistan’s home cricket series is skyrocketing. The upcoming five-match T20I series against New Zealand witnessed a massive 94% increase compared to the previous series between the two teams in 2023. This surge in value reflects the growing demand for digital streaming platforms and the popularity of Pakistan’s home cricket matches.
The Pakistan Cricket Board has awarded the exclusive live-streaming rights for the New Zealand T20I series and the women’s series against West Indies to Tamasha and Trans Group FZE. In a competitive bidding process, the group outbid other contenders, including ARY Group, Tower Sports, and Tapmad, securing the rights specifically for streaming within Pakistan.
The PCB’s Chief Operating Officer, Salman Naseer, expressed satisfaction with the increased value of international home series rights, “The increase in the value of international home series rights for the Pakistan region highlights the solid market interest which stems from hosting various international teams,” Naseer told Cricket Pakistan.
He went on to congratulate the bidders who got the rights, “The Pakistan Cricket Board congratulates the successful bidders and looks forward to continuing this healthy business deal. I want to thank the consortium of Tamasha and Trans Group FZE for their commitment and support towards Pakistan cricket,” he further added.
Talking about the interest building in the country, “I am delighted for the fans who must be happy with the availability of various streaming platforms for the 13 white-ball international matches involving both the men’s and women’s teams in the next month. Hopefully, this will multiply the interest levels towards the game of cricket in the country,” he concluded.
Ahead of the series, the PCB has announced a roster of 29 players who will participate in a training camp at an Army base in Kakul from March 25 to April 8. The final squad for the T20I series will be announced from this pool of players. The series will commence on April 18, with the first three matches scheduled at the Rawalpindi Cricket Stadium and the final two games at the Gaddafi Stadium in Lahore.
Significantly, the series marks the first assignment for Babar Azam as the white-ball captain of the Pakistani side after being reappointed to the role. His leadership will be closely watched as Pakistan aims to maintain its impressive form in the shortest format of the game with the T20 World Cup kept in mind.
