Success over family. That is the message the Dallas Mavericks sent to diehard local fans by choosing Super Bowl MVP Patrick Mahomes as the voice of its NBA Finals hype video . Watch the controversial video, narrated by Mahomes’ often joked about “Kermit” voice to see why Cowboys fans are in in an uproar.

Despite being the Kansas City Chiefs quarterback, Mahomes grew up in Tyler, Texas and owns a home in Westlake about an hour northwest of where the Mavericks play their games at American Airlines Center. He is a dedicated Mavericks fan and was courtside with his wife Brittany and Travis Kelce during the Western Conference Finals.

Dallas Mavericks steer clear of Dallas Cowboys

None of those positive factors stopped NFL fans from seeing it as a glory chasing move to recruit a QB who knows more about winning championships than someone like ringless Cowboys quarterback Dak Prescott.