Beck threw for 3,941 yards and 24 touchdowns against six interceptions in 2023, his first year as a starter. He arrived at Georgia as a 4-star prospect in 2020 and sat idly behind Stetson Bennett for his first three seasons.

When Beck finally got his crack at the starting job after beating out Brock Vandagriff and Gunner Stockton in training camp, he did not disappoint. He proved himself to be an efficient and accurate passer in the pocket while occasionally showing the ability to scamper outside the pocket.

Georgia won Beck’s first 12 games as a starter before being upset by Alabama in the SEC Championship Game. The Bulldogs responded to that disappointment by embarrassing Florida State in a 63-3 rout in the Orange Bowl.

Beck has inked several deals in recent months and has an overall NIL evaluation of $1.5 million, according to On3. That number ranks ninth among all college athletes and fifth among college quarterbacks.

That said, if Beck is willing to plop down six figures on a Lambo, the odds are that valuation is a little short of his actual cash flow.